Tribe App Reaches One Million Downloads!

May 18, 2017: Tribe, the Philippines’ go-to online video streaming service for Asian content is celebrating its first major milestone—reaching one million app downloads across Indonesia and the Philippines—an impressive feat amid fierce competition in the video over-the-top (OTT) space.

Powered by leading content and consumer group Astro Malaysia Holdings Berhad and launched in the country back in December, this feat is testament to the unique sell of Tribe—offering both linear and on-demand programming. Those behind the app also thank its loyal users for helping them reach this milestone.

“As Tribe celebrates its first year anniversary in the region and expects continued growth, we are thankful to our partners and audiences,” says Iskandar Samad, Chief Executive Officer of Tribe. “We truly owe the drive and inspiration to expand reach and develop custom offerings to our digitally savvy audiences who continue to be vocal about what they wish to watch in our app.”

Locally, Tribe is popular among Korean entertainment fans, thanks to its range of channels that stream K-drama and K-pop shows. The app’s rich content slate currently includes the Tribe-exclusive Korean series Strong Woman Do Bong Soon, K-dramas Uncontrollably Fond and Heard it Through the Grapevine, and the second season of the popular Anime Attack on Titan.

The app’s combination of linear and on-demand type of programming also resonates well with the Pinoy audience. “Tribe users in the Philippines really love the app’s linear experience, specifically the Korean entertainment channels like K-PLUS, KBS, and TvN as they can catch the latest K-drama and K-pop shows as these air in Korea. If they miss an episode, they can always catch-up via our Video-on-Demand library,” shares Steve Santos, Tribe’s Country Manager.

With its growing number of active monthly users and its partnership with the Philippines leading mobile company Globe Telecom, Tribe is now open to collaborate with brands and partners who want to advertise on the platform. “With 80 percent of our users under the age of 35, and a strong female audience share for K-entertainment shows, Tribe would be the perfect channel for retail, fashion, and lifestyle brands focusing on the younger demographic,” Samad says, also noting Tribe’s ability to deliver video ad pre-rolls, and mid-rolls later in the year.

Currently, Tribe is collaborating with Globe Studios and emerging local filmmakers for short film content for the app. But there’s so much more that awaits loyal app users in the coming months. Tribe has more promos in the pipeline to take one closer to one’s chosen tribe!

Download the Tribe app now via Google Play or Apple Store (https://goo.gl/ugvs4b) to enjoy a 30-day free trial. Continue to stream shows after for a subscription fee of just P69 a month and P30 a week. Simply text “Tribe69” to 7227 for Globe subscribers to enjoy live and on-demand shows.

For more information on Tribe, please log on to: http://www.tribenow.tv/ph Join the Tribe on Facebook via facebook.com/Tribe.ph and on Twitter and Instagram(@tribe_ph).#findyourTribePH

Josh Austria

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